Mizuho Securities Reiterates Buy on Electronic Arts (EA) as GameStop Looks to Boost 'Battlefront' Sales

Mizuho Securities reiterated a Buy rating and $84.00 price target on Electronic Arts (NASDAQ: EA) after GameStop reported that Star Wars: Battlefront was off to a slower-than-expected start. However, GameStop Leaked black friday plans on offering $30 off select EA games, including Madden NFL 16, FIFA 16 and Need For Speed with the purchase of Star Wars: Battlefront. GameStop also expects Star Wars Battlefront sales to re-accelerate.

Analyst Neil Doshi commented, "GameStop reported that Star Wars: Battlefront was off to a slowerthan-expected start. The company had high expectations, then lowered those expectations as it got closer to the launch, and then after the launch, the game did not meet those expectations. This would seem in line with the lower-than expected-scores we found from Metacritic, which indicated that the game was rated under 80, at 72 on PS4 and 75 on Xbox One as of today. However, many of the negative reviews were from those who were expecting a more complex game, while EA made the game a bit simpler so that it would appeal to a wider audience."

For an analyst ratings summary and ratings history on Electronic Arts click here. For more ratings news on Electronic Arts click here.

Shares of Electronic Arts closed at $68.98 yesterday.

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