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Mists of Pandaria Will Drive Revenue at Activision (ATVI) - Analyst

September 28, 2012 8:57 AM EDT Send to a Friend
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Price: $20.59 -0.96%

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Analysts at Brean Murray Carret & Co expect the release of Mists of Pandaria, the latest expansion pack for World of Warcraft, to be a major release and a key driver of 3Q12 results for Activision (NASDAQ: ATVI).

"Our estimates call for 4.5 million units of the game to be sold in 3Q12, and we expect it to help drive positive sub trends for WoW, where we are expecting total subs to be up to 9.8 million at the end of 3Q12 from 9.1 million at the end of 2Q12," said analyst Todd Mitchell.

"The title is facing headwinds from competing MMO Guild Wars 2, released by NCSoft in August which has reportedly sold more than 2 million units," noted Mitchell, "however, we think recent reports of weak retail sales for Mist of Pandaria may fail to reflect a channel shift towards a greater percentage of digital sales."

Brean Murray Carret & Co. has a Buy rating on Activision Blizzard (NASDAQ: ATVI) and a price target of $16.00.

For an analyst ratings summary and ratings history on Activision Blizzard click here. For more ratings news on Activision Blizzard click here.

Shares of Activision Blizzard closed at $11.37 yesterday.




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