Investors Prep for Apple (AAPL) iPhone 5 Trading

September 11, 2012 12:40 PM EDT Send to a Friend
Get Alerts AAPL Hot Sheet
Price: $442.14 +0.18%

Rating Summary:
    52 Buy, 12 Hold, 1 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 21 | Down: 24 | New: 29
Trade AAPL Now!
Apple's (Nasdaq: AAPL) iPhone 5 announcement is just one day away. With the stock up 11 percent in the last 30 days leading up to the event and trading near all-time highs, investors are frantically asking: "what will happen now?"

Well, JP Morgan has done the legwork for you based on past share price performance pre- and post product announcements. See the table below.



The gist of their research suggests that while shares may see some weakness immediately following the announcement, on average they are 5.2 percent higher 30 days after. Over a longer-term horizon they are massively higher. In fact, Apple's stock is up 453 percent since the release of iPhone 2G version on June 29, 2007, versus the S&P 500's decline of 7 percent.

JPMorgan is recommending investors take advantage of any near-term selling pressure on the iPhone 5 announcement to buy the stock. They rate shares an Overweight with a $770 price target.


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