Green Mountain Coffee (GMCR) In Free Fall On Data Showing Slowing Brewer Sales

Shares of battleground stock Green Mountain Coffee (Nasdaq: GMCR) are under pressure again early Wednesday following a negative note from analysts at Stifel Nicolaus discussing declining brewer shipments.

The company's sole Keurig brewer manufacturer in China showed a 5% year-over-year decline in shipments in October and a 28% decline in November. This compared to a 44% increased through September 2011.

Stifel also said channel checks show increased promotional activity for brewers.

The firm maintained their Sell rating and cut 2012 estimates from $2.40 to $2.38.

Shares of Green Mountain last traded down 8 percent to $46.03 in pre-open action Wednesday.

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