Gilford Securities Maintains a 'Hold' on J. C. Penney (JCP); Can Johnson Turn Lemons Into Lemonade?

July 24, 2012 1:50 PM EDT Send to a Friend
Get Alerts JCP Hot Sheet
Price: $17.51 -0.11%

Rating Summary:
    6 Buy, 13 Hold, 6 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 12 | Down: 19 | New: 21
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Gilford Securities maintains a 'Hold' on J. C. Penney (NYSE: JCP).

Analyst, Bernard Sosnick, said, "Risk-averse investors should consider exiting the stock, whereas investors with risk tolerance may want to accumulate JCP shares during periods of expected weakness ahead."

Sosnick has faith in JCP's, CEO Johnson and believes he can rescue the company. A strong visionary and background in retail (Apple (Nasdaq: AAPL), help guide his vision of 'new shops in shops'. However, while looking for a base sales number for the company (of $13.5B, $14B or $15B??), it may get worse before it get better.

For an analyst ratings summary and ratings history on J. C. Penney click here. For more ratings news on J. C. Penney click here.

Shares of J. C. Penney closed at $20.84 yesterday, with a 52 week range of $19.06-$43.18.


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