Facebook's (FB) Redesigned News Feed Could Lead to Better Engagement, Monetization - Piper

March 7, 2013 3:43 PM EST Send to a Friend
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Facebook (Nasdaq: FB) debuted its new News Feed format earlier today. For more color on the launch, click here.

Piper Jaffray analyst Gene Munster thinks the new setup could lead to improved user engagement and new monetization opportunities.

In particular, Munster sees the richer content on the new News Feed -- in images and video -- leading to better response rates for advertisers' sponsored stories.

Piper rates Facebook at Overweight, with a price target of $41 (as of June 27, 2012). Shares of Facebook are up 4.1 percent late Thursday.

For an analyst ratings summary and ratings history on Facebook click here. For more ratings news on Facebook click here.

Shares of Facebook closed at $27.45 yesterday.


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