Facebook (FB): Targets Achievable Despite Ad Load Headwinds - Baird

November 3, 2016 7:17 AM EDT
Get Alerts FB Hot Sheet
Price: $119.68 +0.65%

Rating Summary:
    47 Buy, 9 Hold, 1 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 21 | Down: 36 | New: 11
Trade FB Now!
Join SI Premium – FREE

Get daily under-the-radar research with StreetInsider.com's Stealth Growth Insider Get your 2-Wk Free Trial here.

Baird analyst, Colin Sebastian, reiterated his Outperform rating on shares of Facebook (NASDAQ: FB) another strong quarter overshadowed by 2017 growth commentary.

FB's strong 3Q16 top- and bottom-line beat was driven by advertising on core Facebook and ramping monetization of Instagram. On the call, management reiterated that moderating ad loads will create a headwind to growth next year, even as investment spending continues. Shares may trade lower on this outlook, but out-year targets are still achievable, largely driven by ad prices, ad engagement and user growth.

The analyst suggests adding to positions on a pullback.

For an analyst ratings summary and ratings history on Facebook click here. For more ratings news on Facebook click here.

Shares of Facebook closed at $127.17 yesterday.



Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In






Related Categories

Analyst Comments, Analyst EPS Change, Analyst PT Change, Earnings

Related Entities

Robert W Baird

Add Your Comment