DA Davidson on Athletic Footwear Pricing Monitor: Men’s Basketball Shoes
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Price: $52.50 -0.47%
Rating Summary:
18 Buy, 5 Hold, 0 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 26 | New: 12
Rating Summary:
18 Buy, 5 Hold, 0 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 26 | New: 12
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DA Davidson on Athletic Footwear Pricing Monitor: Men’s Basketball Shoes
DA analyst, Reed Anderson, said, "Overall average advertised price was 4.0% higher than the prior year period and 2.2% higher month-over-month for the 4-week period ending 9/19/11. Year-over-year growth moderated somewhat after several months of solid gains as comparisons are becoming more challenging."
"Dick’s Sporting Goods (NYSE: DKS)(BUY) continued to show the largest average price increase, gaining 7.1% year-over-year and 9.9% sequentially. The Finish Line (Nasdaq: FINL)(BUY) experienced solid gains of 4.9% and 2.6%, respectively. The average advertised price at Foot Locker (NYSE: FL) declined 4.9% from the year-earlier period and 1.1% month-over-month, while average price at The Sports Authority increased 2.4% and fell 2.9%, respectively."
"Reebok had a big average price gain and picked up the most share of online shelf space, primarily due to the introduction of new Zig models. Its average advertised price increased 36.5% from last year and 22.4% from the previous month and its share was up 210bp and 150bp, respectively. The average price of adidas also continues to benefit from the roll-out of new product, increasing 29.4% year-over-year and 5.4% sequentially. However, adidas’ share was 130bp lower than the prior year period and down 60bp month-over-month."
"NIKE’s (NYSE: NKE)(BUY) average price was up 7.6% versus the comparable period last year and 3.0% month-over-month, while the Jordan brand declined 7.6% and 0.3%, respectively. Both brands gave up share versus the year-earlier period, down 340bp and 30bp, respectively. NIKE gained 90bp of share sequentially, while Jordan lost 280bp. Under Armour (NYSE: UA)(NEUTRAL) once again saw its average price increase—up 12.7% from the prior month, and it picked up 100bp of shelf space. Average advertised price of the AND 1 (NYSE: BWS) brand increased 14.9% year-over-year and 3.1% sequentially, but its share declined 240bp and 10bp over the respective periods."
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DA analyst, Reed Anderson, said, "Overall average advertised price was 4.0% higher than the prior year period and 2.2% higher month-over-month for the 4-week period ending 9/19/11. Year-over-year growth moderated somewhat after several months of solid gains as comparisons are becoming more challenging."
"Dick’s Sporting Goods (NYSE: DKS)(BUY) continued to show the largest average price increase, gaining 7.1% year-over-year and 9.9% sequentially. The Finish Line (Nasdaq: FINL)(BUY) experienced solid gains of 4.9% and 2.6%, respectively. The average advertised price at Foot Locker (NYSE: FL) declined 4.9% from the year-earlier period and 1.1% month-over-month, while average price at The Sports Authority increased 2.4% and fell 2.9%, respectively."
"Reebok had a big average price gain and picked up the most share of online shelf space, primarily due to the introduction of new Zig models. Its average advertised price increased 36.5% from last year and 22.4% from the previous month and its share was up 210bp and 150bp, respectively. The average price of adidas also continues to benefit from the roll-out of new product, increasing 29.4% year-over-year and 5.4% sequentially. However, adidas’ share was 130bp lower than the prior year period and down 60bp month-over-month."
"NIKE’s (NYSE: NKE)(BUY) average price was up 7.6% versus the comparable period last year and 3.0% month-over-month, while the Jordan brand declined 7.6% and 0.3%, respectively. Both brands gave up share versus the year-earlier period, down 340bp and 30bp, respectively. NIKE gained 90bp of share sequentially, while Jordan lost 280bp. Under Armour (NYSE: UA)(NEUTRAL) once again saw its average price increase—up 12.7% from the prior month, and it picked up 100bp of shelf space. Average advertised price of the AND 1 (NYSE: BWS) brand increased 14.9% year-over-year and 3.1% sequentially, but its share declined 240bp and 10bp over the respective periods."
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