Cowen Speculative on Facebook (FB) Video Metrics 'Inflation' News; Affirms at Outperform

Cowen and Company affirms Facebook (Nasdaq: FB) with an Outperform rating and $150 following news that the company may have offered inflated video metrics to advertisers.

The firm commented today, In our view, this looks like a story in search of a controversy. We have every reason to expect that FB treats its metrics and definitions as sacrosanct and that this is a case of clarification versus an attempt to mislead advertisers. Perhaps most importantly, we don't think this disagreement alters the rising importance of FB in advertiser budgets.

For an analyst ratings summary and ratings history on Facebook click here. For more ratings news on Facebook click here.

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