Citi Reiterates 'Hold' Rating on Priceline.com (PCLN), Lowers Price Target

June 30, 2008 8:18 AM EDT

Citi reiterates a 'Hold' rating on Priceline.com Inc (Nasdaq: PCLN), lowers price target from $161 to $142.

Citi analyst says, "Factors behind multiple reduction: 1) Weakening European macro trends...2) Weakening European travel trends...3) Increasing Search advertising competition...There Are Plenty Of Positives Here — 1) PCLN has proven out as the most defensive ‘Net stock YTD (up 9%) due to 60%+ of bookings/profits in Europe & counter-cyclical U.S. hedges. 2) PCLN is a clear market share gainer. 3) PCLN’s huge installed base advantage – almost 45,000 hotels in Europe vs. 15,000 for Expedia – means it is unlikely to face material marketing inefficiencies near-term; & 4) PCLN has the travel sector’s best management team."

priceline.com Incorporated is an online travel company that offers its customers a range of travel services, including airline tickets, hotel rooms, car rentals, vacation packages, cruises and destination services.


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