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Citi Dilutes Myths Regarding Procter & Gamble's (PG) Emerging Market Opportunity

May 25, 2010 9:24 AM EDT
PG Hot Sheet
Rating Summary:
    10 Buy, 9 Hold, 0 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 11 | Down: 5 | New: 13
Citi maintains a 'Buy' rating on Procter & Gamble (NYSE: PG) and $69 price target.

Citi analyst is out in defense of the Company, diluting myths regarding PG's emerging market opportunity (or lack of).

Myth: PG is sub-scale in emerging markets — While PG generates only 33% of its sales in emerging markets, this equals a whopping nearly $25 billion in sales.

Myth: PG was late to go global — Maybe PG was late to enter some countries, but PG entered China, Russia and Turkey ahead of Avon (NYSE: AVN) and Colgate (NYSE: CL).

Myth: Shift to modern trade is bad for PG — PG is focused on growing profitably everywhere – both in the traditional trade and in the modern trade.

Myth: Profit margins in emerging market will remain depressed for a long time — Some markets, like India where investment costs remain high, will likely have low EBIT margins for some time, but others like China, are very profitable.

Myth: PG is PG the world over — PG has made tough choices about where to invest and where to play in various emerging markets.

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