Chipotle Mexican Grill (CMG) Losing 'Cool Factor'

April 4, 2013 9:26 AM EDT
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Price: $407.72 +0.62%

Rating Summary:
    15 Buy, 19 Hold, 8 Sell

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Today's Overall Ratings:
    Up: 24 | Down: 17 | New: 14
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Chipotle Mexican Grill's (NYSE: CMG) brand score rose in the first quarter of 2013, a positive sign at first blush. However, a deep dive into the composition of Chipotle Mexican Grill's survey results gave analysts at Goldman Sachs pause.

"There has been a fall-off in CMG's likelihood to recommend score, which we believe may be indicative that CMG may be losing some of its 'cool factor,'" said analyst Michael Kelter. "In isolation, we could possibly explain this away in favor of the overall rise in the brand’s score. However, it coincides with a decline in CMG's conversion amongst the younger age cohorts."

Goldman Sachs has a Neutral rating on Chipotle Mexican Grill with a price target of $310.00.

For an analyst ratings summary and ratings history on Chipotle Mexican Grill (NYSE: CMG) click here. For more ratings news on Chipotle Mexican Grill click here.

Shares of Chipotle Mexican Grill closed at $323.79 yesterday.

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