China's Search Engine Behemoth Baidu (BIDU) Falters in Mobile

June 21, 2012 1:04 PM EDT Send to a Friend
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Price: $96.80 -2.25%

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    8 Buy, 7 Hold, 4 Sell

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China’s largest internet search provider, Baidu.com (Nasdaq: BIDU), Inc., dominates the space with close to 80 percent of the market share. However, it only has 34 percent of the market share in the mobile search market, with Easou, Tencent’s SoSo, and Google (Nasdaq: GOOG) owning 22, 21, and 11 percent of the market share in China respectively. These numbers were pointed out in a research report today by Oppenheimer analyst Andy Yeung.

With internet traffic rapidly moving to mobile handsets, Yeung thinks mobile internet poses both opportunities and risks for Baidu.

“After a relatively slow start, Baidu is moving aggressively to capture the lead in the mobile search/advertising market. Our research suggests that, while investments in mobile internet will remain a drag on Baidu’s earnings, it is imperative that BIDU invests more in mobile internet applications and services to secure its leadership position in the mobile search space,” he said.

Investor should remain cautious on Baidu in the near term while it makes the transition this year. However, Yeung is still positive on the stock based on BIDU's attractive valuation and its growing dominance in paid search. It should also do well if macroeconomic growth picks up in the second half of the year.

Oppenheimer has a Perform rating on Baidu.

For an analyst ratings summary and ratings history on Baidu click here. For more ratings news on Baidu click here.

Shares of Baidu closed at $117.38 yesterday, with a 52 week range of $100.95-$165.96.


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