Canaccord Genuity Morning Coffee on Facebook (FB): Two Thumbs Up for Facebook
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Price: $24.31 -2.99%
Rating Summary:
25 Buy, 14 Hold, 1 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 18 | New: 13
Rating Summary:
25 Buy, 14 Hold, 1 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 18 | New: 13
Trade FB Now!
Canaccord Genuity Morning Coffee on Facebook (Nasdaq: FB): Two thumbs up for Facebook.
Facebook’s audience growth in the U.S., along with time spent on the site, is slowing as the world’s biggest social network saturates its home market, according to comScore (Nasdaq: SCOR). The research company published on Tuesday a whitepaper entitled“The Power of Like 2: How Social Marketing Works,” arguing that the social media site’s ads are actually more effective than people give it credit for. The number of visitors rose 5% in April to 158 million from a year earlier, down from a 24% surge in the same month of 2011, comScore said in an e-mailed statement. The average time spent on the site by each visitor climbed 16%, less than the 23% increase a year earlier. Facebook, with more than 900 million members worldwide, gets about half of its revenue from the U.S. and Canada. Seven in 10 Americans using the Internet in April visited Facebook, comScore said. Slowing growth is to be “expected given Facebook’s current size and market penetration,” the market researcher said. In addition, at Apple's (Nasdaq: AAPL) Worldwide Developers Conference on Monday, CEO Time Cook revealed that Facebook will be fully integrated into its new iOS6 platform on the iPad, iPhone, and iTouch and contacts, birthdays, photos, and other features will be synced directly onto the device.
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Facebook’s audience growth in the U.S., along with time spent on the site, is slowing as the world’s biggest social network saturates its home market, according to comScore (Nasdaq: SCOR). The research company published on Tuesday a whitepaper entitled“The Power of Like 2: How Social Marketing Works,” arguing that the social media site’s ads are actually more effective than people give it credit for. The number of visitors rose 5% in April to 158 million from a year earlier, down from a 24% surge in the same month of 2011, comScore said in an e-mailed statement. The average time spent on the site by each visitor climbed 16%, less than the 23% increase a year earlier. Facebook, with more than 900 million members worldwide, gets about half of its revenue from the U.S. and Canada. Seven in 10 Americans using the Internet in April visited Facebook, comScore said. Slowing growth is to be “expected given Facebook’s current size and market penetration,” the market researcher said. In addition, at Apple's (Nasdaq: AAPL) Worldwide Developers Conference on Monday, CEO Time Cook revealed that Facebook will be fully integrated into its new iOS6 platform on the iPad, iPhone, and iTouch and contacts, birthdays, photos, and other features will be synced directly onto the device.
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