Canaccord Genuity Morning Coffee on Boeing (BA): Capture the Flag

July 3, 2012 10:36 AM EDT Send to a Friend
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Canaccord Genuity Morning Coffee on Boeing (NYSE: BA): Capture the flag.

In a bid to steal market share from Boeing, Airbus announced that it will be building its first final assembly plant in Mobile, Alabama. Airbus’s parent company EADS, will build a plant that will assemble the company’s most popular plane, the narrow body A320. Due to open in 2016 and expected to create 1,000 jobs, the company said it will be only the second Airbus plant outside Europe that builds its top-selling workhorse jet; the other one is in China. Airbus currently has a 20% market share in the narrow body jet segment in the U.S., compared with 53% of the market worldwide. The narrow body segment is the most important category for airplane manufacturers with the A320 and Boeing’s 737 competing in the most hotly contested of all aircraft sizes. Despite the fact that EADS has been spending $12 billion a year in the U.S. and has 40% of their procurement in the U.S., having an assembly line simple makes EADS “more American”, and this maybe make it more like likely to land U.S. airline customers.


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