Brean Capital Reiterates Buy on Liberty Interactive (QVCA) Following Zulily Acquisition

Brean Capital reiterated a Buy rating and $37.00 price target on Liberty Interactive (NASDAQ: QVCA) following the completion of the Zulily acquisition.

Analyst Tom Forte commented, "Before the market open on Thursday, Liberty Interactive Corp. announced the completion of the Zulily acquisition. We recommend investors purchase shares of QVCA following the transaction. We view QVC and Zulily as two companies able to compete against Amazon.com for the long term by offering consumers differentiated merchandise. In our view, applying QVC’s best practices to Zulily should assist in that company’s efforts to reignite customer growth. Lastly, we consider the potential for QVC to attract Zulily’s younger customers as a potential added benefit from the transaction and not a necessity for the deal to be considered a success. We reiterate our Buy rating and 12-month price target of $37."

For an analyst ratings summary and ratings history on QVC Group click here. For more ratings news on QVC Group click here.

Shares of QVC Group closed at $26.40 yesterday.

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