Barnes & Noble's (BKS) Nook - The Dark Horse of Tablets?
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Price: $22.16 -1.38%
Rating Summary:
2 Buy, 3 Hold, 3 Sell
Rating Trend:
Up
Today's Overall Ratings:
Up: 11 | Down: 18 | New: 13
Rating Summary:
2 Buy, 3 Hold, 3 Sell
Rating Trend:
Up
Today's Overall Ratings:
Up: 11 | Down: 18 | New: 13
Trade BKS Now!
Barnes & Noble (NYSE: BKS) is not a technology company, and yet has succeeded in the tablet market while tech bellwethers such as Hewlett-Packard (NYSE: HPQ) and Dell (Nasdaq: DELL) have failed.
It is now in direct competition and holding its own as it fights tooth and nail with the likes of Apple (Nasdaq: AAPL), Microsoft (Nasdaq: MSFT), Amazon (Nasdaq: AMZN), and Samsung. Who would have guessed?
In a research note, analysts at Maxim Group pointed out that industry sources say Apple's iPad dominated tablet traffic this holiday weekend with 88.3 percent of traffic, followed by Barnes & Noble's Nook with 3.1 percent, Amazon's Kindle with 2.4 percent, and Samsung Galaxy's 1.8 percent.
"While small, this suggests that BKS is a player in a growing market. Our bet is that BKS is continuing to win share in a female demo, and with stores such as Target (NYSE: TGT) dropping the Kindle, BKS keeps emerging as the 'anti-Amazon'," said analyst John Tinker.
The Nook appears to be the cheapest tablet on the market, excluding promotions.
Maxim Group has a Buy rating on Barnes & Noble (NYSE: BKS) and a price target of $30.00.
For an analyst ratings summary and ratings history on Barnes & Noble click here. For more ratings news on Barnes & Noble click here.
Shares of Barnes & Noble closed at $15.92 yesterday, with a 52 week range of $9.35-$26.00.
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It is now in direct competition and holding its own as it fights tooth and nail with the likes of Apple (Nasdaq: AAPL), Microsoft (Nasdaq: MSFT), Amazon (Nasdaq: AMZN), and Samsung. Who would have guessed?
In a research note, analysts at Maxim Group pointed out that industry sources say Apple's iPad dominated tablet traffic this holiday weekend with 88.3 percent of traffic, followed by Barnes & Noble's Nook with 3.1 percent, Amazon's Kindle with 2.4 percent, and Samsung Galaxy's 1.8 percent.
"While small, this suggests that BKS is a player in a growing market. Our bet is that BKS is continuing to win share in a female demo, and with stores such as Target (NYSE: TGT) dropping the Kindle, BKS keeps emerging as the 'anti-Amazon'," said analyst John Tinker.
The Nook appears to be the cheapest tablet on the market, excluding promotions.
Maxim Group has a Buy rating on Barnes & Noble (NYSE: BKS) and a price target of $30.00.
For an analyst ratings summary and ratings history on Barnes & Noble click here. For more ratings news on Barnes & Noble click here.
Shares of Barnes & Noble closed at $15.92 yesterday, with a 52 week range of $9.35-$26.00.
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