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Apple (AAPL) Might Need to Offer 'Dumbed Down' iPhone in Next Few Years - Analyst

December 4, 2012 3:19 PM EST Send to a Friend
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Apple, Inc.(Nasdaq: AAPL) may be looking at even tighter margins in the next few years, Barclays notes today.

Analyst Ben Reitzes said Apple might need to start selling a low-end version of its highly-acclaimed iPhone within the next one to two years. Reitzes said the move must be made if Apple plans to capture any of the growth in emerging markets.

Apple might be able to scale-down on the iPhone via cheaper materials which would put the total cost under $150 per device. Apple would then be able to offer its to a wider range of people with little or no subsidies from carriers.

Reitzes thinks this is one of several "key" events Apple needs to do to maintain a long-term sales and growth edge.

Barclays has Apple at Overweight, with an $800 price target.

Monday morning, Apple announced the expanded release of its latest iPhone 5 model into key countries like Brazil, China, and the UAE. For the entire list and release dates, click here.

Shares of Apple are down 1.5 percent Tuesday.




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