UPDATE: Apple (AAPL) May Offer Full-Fledged TV, and Set-Top-Box - Goldman

August 20, 2012 9:05 AM EDT
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(Updated - August 20, 2012 10:47 AM EDT)

(Earlier, we misread comments from Goldman. In fact the firm sees Apple offering both a full-fledged tV and set-top-box. Earlier we misinterpreted comments to suggest they would scrap the TV in favor of just the set-top-box)

Apple (Nasdaq: AAPL) enthusiasts hoping to get their hands on a slick, full-fledged TV may be in luck. According to one analyst, signs point to the tech giant scraping plans for a full-fledged TV and a set-top box.

Last week, the WSJ reported that Apple has approached content providers and cable companies about distributing through a set-top-box, and in at least one case, circulated a document outlining the product's capabilities.

Commenting on this, analysts at Goldman Sachs said this suggests two possible scenarios: 1) Apple is planning to attack the TV opportunity with a two-pronged approach, by offering both a TV and a settop box; or 2) Apple is no longer looking to offer a full-fledged TV and is focusing solely on the set-top box opportunity.

"We assume the former is most likely," Goldman said. "Though it's still too early to make a definitive conclusion," they continued.

The firm maintained their Conviction Buy List rating and $790 price target on Apple.

For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.

Shares of Apple closed at $648.11 yesterday.

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Brad Walsh on 2012-08-21 14:06:29
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Apple is the best stock since GE in 1960!

Edward Mezvinsky on 2012-08-21 14:04:47
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Apple is the best stock in America.
watch it runup to990!

Buy List
Lee Evan Tabas on 2012-08-21 14:03:35
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Apple is the best of the best!

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