UPDATE: Apple (AAPL) May Offer Full-Fledged TV, and Set-Top-Box - Goldman
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Price: $165.00 -1.22%
Rating Summary:
39 Buy, 25 Hold, 7 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 18 | New: 17
Rating Summary:
39 Buy, 25 Hold, 7 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 11 | Down: 18 | New: 17
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(Updated - August 20, 2012 10:47 AM EDT)
(Earlier, we misread comments from Goldman. In fact the firm sees Apple offering both a full-fledged tV and set-top-box. Earlier we misinterpreted comments to suggest they would scrap the TV in favor of just the set-top-box)
Apple (Nasdaq: AAPL) enthusiasts hoping to get their hands on a slick, full-fledged TV may be in luck. According to one analyst, signs point to the tech giant scraping plans for a full-fledged TV and a set-top box.
Last week, the WSJ reported that Apple has approached content providers and cable companies about distributing through a set-top-box, and in at least one case, circulated a document outlining the product's capabilities.
Commenting on this, analysts at Goldman Sachs said this suggests two possible scenarios: 1) Apple is planning to attack the TV opportunity with a two-pronged approach, by offering both a TV and a settop box; or 2) Apple is no longer looking to offer a full-fledged TV and is focusing solely on the set-top box opportunity.
"We assume the former is most likely," Goldman said. "Though it's still too early to make a definitive conclusion," they continued.
The firm maintained their Conviction Buy List rating and $790 price target on Apple.
For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.
Shares of Apple closed at $648.11 yesterday.
(Earlier, we misread comments from Goldman. In fact the firm sees Apple offering both a full-fledged tV and set-top-box. Earlier we misinterpreted comments to suggest they would scrap the TV in favor of just the set-top-box)
Apple (Nasdaq: AAPL) enthusiasts hoping to get their hands on a slick, full-fledged TV may be in luck. According to one analyst, signs point to the tech giant scraping plans for a full-fledged TV and a set-top box.
Last week, the WSJ reported that Apple has approached content providers and cable companies about distributing through a set-top-box, and in at least one case, circulated a document outlining the product's capabilities.
Commenting on this, analysts at Goldman Sachs said this suggests two possible scenarios: 1) Apple is planning to attack the TV opportunity with a two-pronged approach, by offering both a TV and a settop box; or 2) Apple is no longer looking to offer a full-fledged TV and is focusing solely on the set-top box opportunity.
"We assume the former is most likely," Goldman said. "Though it's still too early to make a definitive conclusion," they continued.
The firm maintained their Conviction Buy List rating and $790 price target on Apple.
For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.
Shares of Apple closed at $648.11 yesterday.
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