Analyst Warns of Slowing K-Cup Sales in Office Segment; Green Mountain (GMCR) Shares Touch Three-Year Low

June 14, 2012 1:10 PM EDT Send to a Friend
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Price: $79.61 +0.14%

Rating Summary:
    7 Buy, 5 Hold, 1 Sell

Rating Trend: Down Down

Today's Overall Ratings:
    Up: 11 | Down: 35 | New: 23
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Shares of Green Mountain (Nasdaq: GMCR) are now down almost 3.8 percent from session highs as earlier comments from an analyst at Detwiler Fenton seem to be weighing on the stock Thursday. Now trading below $20.50, Green Mountain shares have not been near this level since 2009.

Citing recent channel checks, the analyst warned of a slowdown in K-Cup sales specifically within the office coffee service segment during May. The firm had previously been expecting a slowdown in this category in June. According to Detwiler, office distributors may be tapping non-licensed K-Cup wholesalers. Green Mountain may need to start paying "slotting fees" to some of the bigger grocery chains starting as early as this fall.

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