Analyst Calls Zynga's (ZNGA) Decline in Daily Active Users 'Ugly'

June 12, 2012 10:52 AM EDT
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Price: $2.55 -1.92%

Rating Summary:
    8 Buy, 19 Hold, 3 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 19 | Down: 19 | New: 13
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Zynga (Nasdaq: ZNGA) shares are trading sharply lower for the second day in a row Tuesday as data from comScore Monday continues to weigh. The stock closed Monday's session 8.3 percent lower and is trading down about 10 percent to $5 this morning.

Likely adding to the negative sentiment Tuesday, Cowen's Doug Creutz called the company's Facebook (Nasdaq: FB) trends "ugly across the board." The analyst said a decline in social gaming daily active users could largely be attributed to a shift in users to mobile devices.

Creutz noted Zynga's social gaming daily active users fell 8.2 percent last month. The analyst also pointed to daily active users which were down 9.4 percent at EA (Nasdaq: EA).

The Cowen analyst maintains a Neutral rating on Zynga shares.

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