American Eagle Outfitters (AEO) Mindshare Among Upper-Income Females at New Highs - Piper Jaffray Survey

October 13, 2016 4:49 PM EDT
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American Eagle Outfitters' (NYSE: AEO) mindshare among upper-income females has reached a new high, Piper Jaffray analyst Neely Tamminga said after the firm's 32nd semi-annual Taking Stock With Teens survey. American Eagle Outfitters holds the unique distinction of being the only brand consistently in the top 10 for 16 years. Mindshare for the brand (17.4%) is up 700 bps from last fall among upper-income females.

Tamminga commented: "Maintaining our survey’s status as the everlasting brand, American Eagle Outfitters once again makes the top ten in our unaided survey for preferred brands making the brand, to-date, the only brand in our survey’s 16-year history that consistently appears in the top ten as a preferred brand among teens. In the most recent fall survey, American Eagle set a new all-time high in being chosen the No. 1 preferred brand among upper-income females with 17% mindshare. Since the inception of our survey, American Eagle hasn’t achieved this level of mindshare or ranking in our fall surveys. Given their body positivity and inclusion messages while continuing to invest in its core competencies of fabric and style, American Eagle’s hard work and focus is clearly paying off in finding more customers than before. We remain confident that no matter the environment for spending this fall and holiday season—Election distractions included—AEO will continue demonstrating market share gains and delivering at or above their financial targets."



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Piper Jaffray, Neely Tamminga

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