Amazon.com (AMZN) U.S. Prime Subscribers Estimated Up 23% to Nearly 50 Million - Cowen
- Top 10 News for 12/2: Crude Rips on OPEC Cut; Starbucks' Schultz Steps Down; Nonfarm Payrolls Flat in Nov.
- Unemployment Rate Drops to 4.6%
- Bond yields slip on U.S. jobs data, euro steady before Italy vote
- Alibaba (BABA) Founder Jack Ma Discuss Plans to Retire; 'I Don't Want to Die at the Office'
- Starbucks Coffee (SBUX) CEO Howard Schultz to Step Down, Appointed Executive Chairman; Kevin Johnson New CEO
Get inside Wall Street with StreetInsider Premium. Claim your 2-week free trial here.
Cowen's John Blackledge estimates that Amazon.com (NASDAQ: AMZN) U.S. Prime subscribers have surged to an all-time high of 49.5 million, based on his latest Survey of 2,500 US consumers. This is up from 47 million on average in 3Q16 and up 23% year-over-year from 40 million.
Blackledge notes Prime purchasers continue to represent a larger percentage of the pie, accounting for 57% of total Amazon purchasers in October ‘16, up from 49% a year ago. ~83% of Prime Subs purchased goods in October compared to ~49% of Non-Prime customers. Prime purchasers made purchases across 3.8 verticals on average, compared to 3.7 verticals the prior year, while Non-Prime purchasers bought across 2.3 verticals on average, he notes.
Total purchasers in categories they classify as AMZN's Electronic and Other General Merchandise (EGM) segment increased 12% y/y in October, a deceleration from +23% y/y growth (on average) in 3Q16, but relatively in line with the +15% y/y growth (on average) in 1H16.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Amazon's (AMZN) AWS Debuts New Greengrass Platform
- Brean Capital Cuts Price Target on G-III Apparel Group (GIII) Following 3Q Miss
- On BizWireTV: Watch as Your Favorite Video Games Come to Life and a Celebration Honoring Legendary Artist Prince
Create E-mail Alert Related CategoriesAnalyst Comments
Related EntitiesCowen & Co
Sign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!